Conscious* is the name for all the work we do to offer you more sustainable fashion, both today and tomorrow. Our vision is that all business operations shall be run in a way that is economically, socially and environmentally sustainable. As a part of our efforts to do this we want to reduce the environmental impact of the fashion industry by limiting the amount of waste that ends up in landfills.

As much as 95% of these textiles and clothes can be recycled. That’s why we’re collecting clothes at all H&M locations – clothes of any brand, any quality and in any condition. If you have something worn, torn or hopelessly out of style don’t throw it away or let it pile up in the back of your closet, bring it to H&M and help decrease the amount of fashion that is wasted.
Learn more at hm.com/longlivefashion